Every piece, in one place. The decisions, the tools, and the tradeoffs behind the modern revenue org.
A month-one rollout for getting an AI agent into your revenue motion without breaking the forecast.
Read the essay →I ran one against a human team for a quarter. The real lift, the hidden cost, and where it breaks down.
Read the essay →Rebuilding the forecast model so the number survives contact with an AI-assisted sales motion.
Read the essay →Fewer SDRs, more systems. The roles I cut, the ones I added, and what it did to CAC.
Read the essay →One structural tweak to quota and accelerators that realigned the whole team in a quarter.
Read the essay →A line-by-line audit of the GTM stack and what one agent quietly made redundant.
Read the essay →Coverage ratios, velocity, and conversion in a world where the first touch is a model.
Read the essay →