CRO.fm is daily AI news, analysis, and field notes for GTM leaders, from a sitting Chief Revenue Officer — pipeline, forecasting, comp, and the stack. No hype, just what moves the number.
Daily. Written for sales and revenue leaders.
AI news that matters to revenue, filtered and translated for the GTM seat.
The motion, the math, and the org design behind a modern revenue engine.
The agents and tools I actually wire into the sales org, with the tradeoffs.
Pipeline, coverage, and a forecast that holds up when AI touches every deal.
A month-one rollout for getting an AI agent into your revenue motion without breaking the forecast.
Read the essay →I ran one against a human team for a quarter. The real lift, the hidden cost, and where it breaks down.
Read the essay →Rebuilding the forecast model so the number survives contact with an AI-assisted sales motion.
Read the essay →One brief a day on go-to-market and AI, written for the people who carry the number. Free.
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