A sitting Chief Revenue Officer writing about the one thing reshaping every revenue org right now: the collision of go-to-market and AI.
For years the GTM playbook was settled: hire reps, build pipeline, manage the funnel. AI is rewriting all of it — how pipeline gets created, how deals get worked, how forecasts get built, and how teams get structured. I am living that change in the seat, and CRO.fm is where I write it down.
Not predictions about where AI is headed. The actual decisions: the motions I am testing, the tools I am wiring into the stack, the comp and org changes I am making, and the tradeoffs behind each one — as a daily brief, longer essays, and the CRO.fm podcast.
CROs, VPs of Sales and RevOps, founders running their own GTM, and operators who want the revenue lens on AI instead of the hype.
Live programs are coming: cohort-based classes on the AI revenue playbook, for leaders who want to put this into practice. Subscribers hear first.